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    Haircare you can relate to, FINALLY. Shop theOUAI.com

    Cleaning up our act 🛁💫 Tap to shop Detox Shampoo to refresh your scalp after a long week of sweat, dirt and product buildup. It has apple cider vinegar to cleanse deep into your pores, clearing the OUAI for healthy + strong hair. <#regram @cantoamanda>
    Cleaning up our act 🛁💫 Tap to shop Detox Shampoo to refresh your scalp after a long week of sweat, dirt and product buildup. It has apple cider vinegar to cleanse deep into your pores, clearing the OUAI for healthy + strong hair. <#regram @cantoamanda>
    CROWN = Create a Respectful & Open World for Natural Hair. Today is National Crown Day—a day created to spread awareness of ending hair discrimination for the Black community.
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Here are a few OUAIs you can make an impact today:
1. Educate yourself on the CROWN coalition and hair bias discrimination ☝️
2. Head to our story so you can sign the petition and share @thecrownact’s mission. #PassTheCrown 👑
3. Wear your natural hair LOUD + PROUD 👩🏾‍🦱👩🏿‍🦱👩🏽‍🦱
    CROWN = Create a Respectful & Open World for Natural Hair. Today is National Crown Day—a day created to spread awareness of ending hair discrimination for the Black community. ⠀ Here are a few OUAIs you can make an impact today: 1. Educate yourself on the CROWN coalition and hair bias discrimination ☝️ 2. Head to our story so you can sign the petition and share @thecrownact’s mission. #PassTheCrown 👑 3. Wear your natural hair LOUD + PROUD 👩🏾‍🦱👩🏿‍🦱👩🏽‍🦱
    Less is more… when it comes to hair wash days. And for those days in between, we got you covered ⬇️
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🌊 Wave Spray will help activate your natural waves. Spritz on damp or dry hair for a quick and textured style.
🧴 Leave in Conditioner is a multi-tasking mist that will help detangle, protect and refresh day 2 curls.
💨 Super Dry Shampoo is our most absorbent Dry Shampoo formula. Plus, it has our Melrose Place scent to leave you refreshed on day 2 (or 3…) hair.
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<#regram @coffeewithaman>
    Less is more… when it comes to hair wash days. And for those days in between, we got you covered ⬇️ ⠀ 🌊 Wave Spray will help activate your natural waves. Spritz on damp or dry hair for a quick and textured style. 🧴 Leave in Conditioner is a multi-tasking mist that will help detangle, protect and refresh day 2 curls. 💨 Super Dry Shampoo is our most absorbent Dry Shampoo formula. Plus, it has our Melrose Place scent to leave you refreshed on day 2 (or 3…) hair. ⠀ <#regram @coffeewithaman>
    Keep the spring in your curls like @melodyslife’s using Leave in Conditioner🌀Pro tip: You can also use it on curls that need a refresh—just spritz on dry or damp hair, scrunching it in from ends to root. <#regram @melodyslife>
    Keep the spring in your curls like @melodyslife’s using Leave in Conditioner🌀Pro tip: You can also use it on curls that need a refresh—just spritz on dry or damp hair, scrunching it in from ends to root. <#regram @melodyslife>
    Get rich quick💧Our Thick Shampoo and Conditioner formulas include ingredients to hydrate and nourish thick and coarse hair textures 👇
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☁️ Marshmallow root - gives a slip to your hair, helping with detangling and preventing hair from coiling around itself
💦 Shea Butter - for deep hydration + acts as a sealant to lock the moisture in
🥑 Avocado Oil - coats hair to prevent breakage, creating stronger and healthier hair
💫 Keratin - Reduces frizz and flyaways
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Shop Fine, Medium and Thick Shampoos + Conditioners now in the UK 🇬🇧
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<#regram @jasmin_soroush>
    Get rich quick💧Our Thick Shampoo and Conditioner formulas include ingredients to hydrate and nourish thick and coarse hair textures 👇 ⠀ ☁️ Marshmallow root - gives a slip to your hair, helping with detangling and preventing hair from coiling around itself 💦 Shea Butter - for deep hydration + acts as a sealant to lock the moisture in 🥑 Avocado Oil - coats hair to prevent breakage, creating stronger and healthier hair 💫 Keratin - Reduces frizz and flyaways ⠀ Shop Fine, Medium and Thick Shampoos + Conditioners now in the UK 🇬🇧 ⠀ <#regram @jasmin_soroush>
    🙋‍♀️ We’re looking for more curly hair testers! Over the past 8 months, we have been working on creating a new curl product with the help of YOU… and now we’re on phase ✌️. If you have type 4a, b or c curls, we need your help ⬇️
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To be considered, slide in our DM’s + include…
1. Your name
2. Your email
3. Curl pattern
4. Photo showing your curls
*US only
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PS: Don’t have curls? We have another test group coming your OUAI… Stay tuned for more 💕
    🙋‍♀️ We’re looking for more curly hair testers! Over the past 8 months, we have been working on creating a new curl product with the help of YOU… and now we’re on phase ✌️. If you have type 4a, b or c curls, we need your help ⬇️ ⠀ To be considered, slide in our DM’s + include… 1. Your name 2. Your email 3. Curl pattern 4. Photo showing your curls *US only ⠀ PS: Don’t have curls? We have another test group coming your OUAI… Stay tuned for more 💕
    One for home, one for... wherever 💨💨 Shop the Super Dry duo now at @sephora—including one full size and one travel size Super Dry Shampoo.
    One for home, one for... wherever 💨💨 Shop the Super Dry duo now at @sephora—including one full size and one travel size Super Dry Shampoo.
    As we resume posting, here’s a few things you can expect from us:
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✔️Holding ourselves accountable to learning + using our platform to share what matters
✔️Being transparent along the OUAI, sharing concrete steps + actions as we go
✔️Increasing diverse representation across all channels (more on this soon)
✔️Remaining vigilant against racism and discrimination both in our community + our industry
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Xo Team OUAI 💕
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<#regram @rosalie.agency>
    As we resume posting, here’s a few things you can expect from us: ⠀ ✔️Holding ourselves accountable to learning + using our platform to share what matters ✔️Being transparent along the OUAI, sharing concrete steps + actions as we go ✔️Increasing diverse representation across all channels (more on this soon) ✔️Remaining vigilant against racism and discrimination both in our community + our industry ⠀ Xo Team OUAI 💕 ⠀ <#regram @rosalie.agency>
    Today marks Juneteenth—a day to acknowledge + celebrate the freedom of enslaved people in America. We, as a company, have decided to take the day off in recognition to allow for reflection, education and understanding.
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Above are some helpful resources and productive ideas for how we can all spend the day. This is just one small OUAI we can continue to stay educated and committed to the ongoing fight against racism.
    Today marks Juneteenth—a day to acknowledge + celebrate the freedom of enslaved people in America. We, as a company, have decided to take the day off in recognition to allow for reflection, education and understanding. ⠀ Above are some helpful resources and productive ideas for how we can all spend the day. This is just one small OUAI we can continue to stay educated and committed to the ongoing fight against racism.
    It may feel like 2020 has been cancelled, but we at OUAI don’t cancel the things that really matter to us, even if it means we have to celebrate a little differently than we’re used to. Being part of our community means you’re more than just a follower; you’re a friend and we love you just the OUAI you are 🌈
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That’s why this month we continue to celebrate all the LGBTQ+ members both in our community and around the world.  Everyone is deserving of acceptance, to love and be loved without judgment, and to feel safe in self-expression, but we understand that journey isn’t always easy. So we’ll continue to show up as your friend and as an ally because we see you. You inspire us today and every day 👏
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Love, @theOUAI 💕
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PS: head to our story to learn more OUAIs you can learn, connect, donate and show up to celebrate PRIDE month.
    It may feel like 2020 has been cancelled, but we at OUAI don’t cancel the things that really matter to us, even if it means we have to celebrate a little differently than we’re used to. Being part of our community means you’re more than just a follower; you’re a friend and we love you just the OUAI you are 🌈 ⠀ That’s why this month we continue to celebrate all the LGBTQ+ members both in our community and around the world.  Everyone is deserving of acceptance, to love and be loved without judgment, and to feel safe in self-expression, but we understand that journey isn’t always easy. So we’ll continue to show up as your friend and as an ally because we see you. You inspire us today and every day 👏 ⠀ Love, @theOUAI 💕 ⠀ PS: head to our story to learn more OUAIs you can learn, connect, donate and show up to celebrate PRIDE month.
    WE DO NOT HAVE ENOUGH BLACK VOICES ON OUR TEAM. PERIOD.
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We are proud of the mostly women-identifying, diverse fabric of our company. But one minority group does not supplement another and we MUST make moves to include more Black voices. We will be accountable and transparent with you on our journey. cc: @pullupforchange
    WE DO NOT HAVE ENOUGH BLACK VOICES ON OUR TEAM. PERIOD. ⠀ We are proud of the mostly women-identifying, diverse fabric of our company. But one minority group does not supplement another and we MUST make moves to include more Black voices. We will be accountable and transparent with you on our journey. cc: @pullupforchange
    As part of the many ways we will do our part to combat systemic racism, one way is to donate to organizations that support anti-racist agendas, the first being @blklivesmatter. We want to help amplify their mission - to create a world where Black lives will no longer be systemically targeted. Head to our story for more information on their campaigns & programs.
    As part of the many ways we will do our part to combat systemic racism, one way is to donate to organizations that support anti-racist agendas, the first being @blklivesmatter. We want to help amplify their mission - to create a world where Black lives will no longer be systemically targeted. Head to our story for more information on their campaigns & programs.
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