Great read on the "Gen Z" mindset when it comes to looking for a new apartment. Not only does community play a large factor but research also found Gen Z is more swayed by influencers and celebrities in brand selection than are millennials. (Link in Bio)
What if there was a way to build your property's brand by addressing both?
Learn how we're helping properties utilize curated programming to leverage influencers and build a sense of community by visiting us today at: www.resessential.net