This IMO is an example of good intentions but s**t horrific execution. -
Each person is gonna burn calories differently. Would you anticipate a 60kg women to burn energy at the same rate as a 130kg overweight man? No.
So how do they plan on arriving at this figure that’s gonna go on packaging?
Not everybody in society is overweight. Yes, the majority of people are, but what about people at the other end of the spectrum? What about individuals with ARFID (obsession with eating ‘clean’), anorexia or bulimia, BED or other unhealthy relationships with food?
Is it seriously a good idea to tell these individuals how much exercise will burn off the foods they shouldn’t have eaten (in their eyes)? F**k no! -
Food is more than just fuel which is partly why we have this obesity if environment and epidemic, but IMO this approach will encourage people to view food wrong. How can we enjoy our food environment if we’re too busy worrying about doing 9,000,000 burpees because we ate a bag a tangfastics?