Hashtags are an interesting concept for me, they are the true magic of behind the scenes of Instagram!
And as Instagram is a crowded place with over 95 million photos posted every day, it's a tricky challenge to efficiently deliver the right content to the right people.
This is where the magic of Hashtags comes in, they help you reach your target audience & they help your target audience find you & these peeps are more likely to engage with your post because it’s what they need, want or are interested in.
Hashtag Top Tips 🤩
Figure out what your magic number of hashtags are - you can post a maximum of 30. Some people say to use between 9-11 or even less and some folk tell you to use them all. It’s a trial & error situation as every Instagram account is different. So there isn’t a one way fits all approach. My logical side thinks surely it makes sense to use 30 as then you connect with more people? I’m still learning and playing with it. And think this is the essence of Instagram its have a go & see what works for you. Post what your interested in and then like minded people should show up & join in.
Research what other peeps are hashtagging - make a list of what your followers or competitors use and use them, it’s a win win!! Test out similar hashtags - type a hashtag into Instagram's search bar, Instagram shows you related hashtags in the scroll-down menu & related hashtags on the next page after you click on a hashtag - a simple way to create a longer list of hashtags to try out.
Narrow your hashtags - be as specific as possible as smaller-volume hashtags are better for your brand, therefore you compete in a smaller pond.
Follow your own hashtag - a fab way to engage with other people talking about your brand & you get to develop relationships with them.
Organise your hashtags - keep a log of ones you use and see how it attracts & engages people.
Do you use hashtag apps to help you find hashtags? Let us know which apps work for you. 💫