We were just now preparing the highlights from mfw, when I took a closer look in the @moschino
show. Since Ive arrived in Milan, for fw, Ive became quite a fan of the brand! Its interesting how they become a “ironic” brand to a brand that remained popular in the runway shows, but that also has THE MOST AMAZING PRODUCTS, and thats when I was sure.
Italy DOESNT need any more serious brands, like dolce or max mara, they need YOUNG ENERGY, CREATIVITY, PLAYFULNESS, and in THAT aspect, theres nothing like @moschino
! Besides maybe, gucci of course, but they both have quite different ways of working.
From pizza box; to 3 floored pinj cakes, they became QUITE A HIT, and a breath of fresh air for those looking for irreverent fashion. For those fucking tired of italin leather and “craftmanship”. They are the italy of the FUTURE, not of the past.