La Maison means Home in French. 8 years ago today, I started La Maison from my home in Biduk, Medan, baking and serving high quality French pastries to close friends and families. I was 19, shy, not confident with my skills. My mom was the one who convinced me to think and worry less, & just start and do my best instead. I chose purple as our identity and stores’ colour, bcs it’s my mom’s favourite colour, as a dedication to her.
Thanks to the people in my town for loving my pastries and sharing them with their friends and families. Only in the first couple of weeks, I realized I couldn’t do this by myself anymore. My brothers walked in and helped me in the kitchen, my dad helped with delivering cakes, my mom helped with taking orders, my sis in law helped me to pack and tie our boxes with pretty ribbons.
It was only us, we worked together from day till night as a family, making sure every single of our customers only receives the best part of us daily.
A few years later, we received many franchise inquiries from Jakarta, Surabaya, Makassar, Bali, and other cities. My parents advised us to think about all the good and bad possibilities, and how La Maison will never be the same anymore. After a long discussion, we decide to keep La Maison as a family business, owned and run by our family, bcs this brand is a result of everybody’s hardwork in my family, our love and dedication for La Maison will never be replaced by other people.
It took us 6 years to save and prepare ourselves to open our first branch in Jakarta. Currently, my big brother handles Medan’s stores, my second brother handles Jakarta’s stores, while me going back and forth between two cities to control and take full responsibilities for both kitchen in offering only our best for our beloved customers.
On this special day, I would like to thank all of La Maison’s friends, families, customers in Indonesia and overseas, for your on-going trust and support despite our imperfections. Thanks to our team members for giving their best daily, all the laughters in good times, and never give up on us during bad times. Thank you for believing in us ❤️ cheers to many more amazing years ahead! xx