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print campaign from 1967.
“the mercedes-benz 250 SE at 100 mph on a sweeping curve, it’s almost boring. the car reminds automotive experts of a racing machine. “the harder you drive it, the better it feels”, reports one journalist.
you ride on a fully independent, rear swing-axle suspension. that rear axle is split into two halves, acting independently to blot up bumps and grip the road. on curved or bumpy roads the 250 SE stays flat - no sea-sick wallowing or pitching. an ingenious hydropneumatic compensating spring is fitted at the rear. when you add heavy loads to the trunk or rear seat, this spring pumps up automatically to keep the car riding level.
stopping made simple. large, 14-inch wheels let the engineers fit large brakes to the 250 SE — 4 wheel disc breaks.” || #zeauto campaign: the reader’s digest, 1967 || 📸 by @vickyzegerman
captured somewhere in the middle of the dessert along an old town road at joshua tree national park. would move there in a heartbeat 🤍 || #zeauto captured: joshua tree national park, california || 📸 by @vickyzegerman
7 minutes ago
’s three-pronged star represents mercedes benz drive toward universal motorizations with its engines dominating the land, sea, and air (three points). || #zeauto brand: @mercedesbenz || 📸 by @vickyzegerman