I think about this a lot, because having worked with online content for almost two decades now, I’ve been immersed in a world where things are very fleeting. Particularly social media stokes the fire that consumes content like no other, you always need to have new, fresh content that has never been seen before and that isn’t the same as anywhere else.
To me one component of great art is endurance, and the challenge as an artist is to figure out how to create work that will endure. To create work that stands the test of time rather than art that is consumed in an instant by an ever-scrolling feed. I think in order for your work to have endurance, it must be of service. So, I spend a lot of time thinking about how my art can be of service to others.
I also create far more work than I sell; for every piece sold there are twenty sitting in my studio, sketches and doodles in my notebooks and ideas that came and went without ever getting put down on paper. Right now I’m in a phase where I feel like most of the stuff I make just isn’t cutting it, but at the same time I’m comforted to see that the works I’m putting up for sale in the web shop still look good. The stuff I’m choosing to sell is showing great potential for endurance – and this makes me feel like I’ve accomplished something.