So here it is, the week in media with Thisisacumen
One man got the whole country up in arms in less than an hour. Who is the phenomenon that we call “Julius #Malema”
? How is it that everything that comes out of his mouth goes viral?
From a media monitor and analysis perspective, it’s quite easy to see why he has the media eating out of his hand, Julius makes sense, he addresses issues that are relevant and close to our hearts and then he throws fuel on them while social media lights the match. Our reaction may be good or bad, regardless he blankets the media coverage, every time!
This week we sat knee deep in #Sona
(which for the most part was traumatic) and it has prompted this study on #Juju
and the #EFFBrigade
on social media. #Malema
believes he has #parly
“by the scrotum” and I’m not so sure about that, but I’m certain that Malema leads the week’s media headlines and he did so with a man that had been sitting in “his” house for 30 odd years. With over 1m engagements and a quarter of a million mentions this week alone largely due to #DeKlerk
late last week, we all knew it was going to happen, and yet we followed like sheep as we all opened our eyes to a man who is an apartheid denialist. I must ask myself, how did we not notice before, why did it take Malema to point it out? #DeKlerk
gave a dodgy interview and suddenly we realised he was alive? #EvenMe
called it treasonous and #DeKlerk
apologised, that’s not enough surely?
It didn’t stop there, the #ANC
threw a punch at #Malema’s
wife and the #EFF
punched back at the #PresidentRamaphosa’s
late wife. #GenderBasedViolence
became a political football as women watched in sheer horror at what was unfolding. We realised, again, that women are just a playing card in our country. The President apologised unequivocally to the nation and #Malema
apologised too (sort of). Most of SA was disappointed in SONA for one reason alone, adults behaving like children cannot lead our country. Political electioneering is over, can we please get to work?