✨ What are the social media trends for 2020?✨
Social media are constantly evolving, but well… I put together a little carousel to guide you through - WHAT I BELIEVE to be - the next/current social media trends!
👉 8 Social Media Trends for 2020:
1️⃣ Ephemeral Content:
Ephemeral content is something that is available only for a short duration and disappears afterwards. Instagram Stories is perfect example for this kind of content! With people’s attention spans becoming shorter, stories have become more and more popular, with a raise of 25% of stories from the past year.
2️⃣ Social Commerce:
Social commerce has become a new way to sell for many brands and this trend is only going to get stronger. Instagram has already testing new virtual shops on their platform which will allow customers to buy directly from Instagram.
3️⃣ User Generated Content:
Brands encourage user-generated content and customer photos for their marketing strategy. A brilliant move for engagement and for the sake of social proof! It is also a great way to rank up in front of your audience!
4️⃣ Intimate Social Media Experience:
Businesses and brands will be invited to interact through different ways with their audience. Say goodbye to comments only, instead DMs, Story interactions are becoming a must to create connections with your customers.
5️⃣ Video Content:
Video content is booming, by 2022 it is predicted that more than 82% of the social media content will be videos. So, it is time to get started!
6️⃣ Local Targeting:
Brands and businesses will tend to target more their audience for their ads and offers. To do so, they will be engaging most often with a local community they can find with Geo-Tags and Location Search.
7️⃣ Advanced Social Ads:
Ads will be more and more interactive to caught users attention! Videos, effects, buttons, nothing is left aside to create ads that stand out!
We are evolving to Social Media 2.0, where brands are looking for genuine influencers, consumers buy from ethical brands, users support humanitarian causes…
For you, what will be one of the biggest social media trend? 🙃
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