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HUGO Discover our latest collection, filled with brightly colored pieces perfect for summer:

Get in the summer mood with our resort shirt printed all over with a negative-effect floral #iamHUGO
Get in the summer mood with our resort shirt printed all over with a negative-effect floral #iamHUGO
For the beach and beyond: these floral-print swim shorts are meant to be seen #iamHUGO
For the beach and beyond: these floral-print swim shorts are meant to be seen #iamHUGO
The bohemian blouse: wear this pajama-style floral blouse on its own or as a set. Available to shop via the link in our bio #iamHUGO
The bohemian blouse: wear this pajama-style floral blouse on its own or as a set. Available to shop via the link in our bio #iamHUGO
Inspired by an artistic sense of style, this T-shirt is made using recot²® yarn, a sustainable and eco-friendly product made in Germany. Team it with tailoring this season #iamHUGO
Inspired by an artistic sense of style, this T-shirt is made using recot²® yarn, a sustainable and eco-friendly product made in Germany. Team it with tailoring this season #iamHUGO
No photos please ❌: actor @bella.camero sees red in our personalized logo sweater. Go to the link in our bio to get yours. 📷 @andrenicolau #repost #iamHUGO
No photos please ❌: actor @bella.camero sees red in our personalized logo sweater. Go to the link in our bio to get yours. 📷 @andrenicolau #repost #iamHUGO
Wedding season calls for a one-of-a-kind dress. Meet our cerise and pale pink transparent-sleeved dress – part of the HUGO Wedding Edit #iamHUGO
Wedding season calls for a one-of-a-kind dress. Meet our cerise and pale pink transparent-sleeved dress – part of the HUGO Wedding Edit #iamHUGO
Shadow play with @aironmartin 🌑 in our personalized logo sweater in gray. 📷 @andrenicolau #repost #iamHUGO
Shadow play with @aironmartin 🌑 in our personalized logo sweater in gray. 📷 @andrenicolau #repost #iamHUGO
Swap your shirt and tie for a simple tee this wedding season. Discover this look and more via our Wedding Edit #iamHUGO
Swap your shirt and tie for a simple tee this wedding season. Discover this look and more via our Wedding Edit #iamHUGO
Beach day 🏖️: @conor_fay wears logo basics and swimwear from #HUGObodywear for @heromag’s The Summer Zine. 📷 @fabienkruszelnicki #iamHUGO
Beach day 🏖️: @conor_fay wears logo basics and swimwear from #HUGObodywear for @heromag’s The Summer Zine. 📷 @fabienkruszelnicki #iamHUGO
All the wedding outfits you need. Take your pick from our selection of striking suits, flowing dresses and more at hugo.com #iamHUGO
All the wedding outfits you need. Take your pick from our selection of striking suits, flowing dresses and more at hugo.com #iamHUGO
Your answer to low-key statement style: our oversized T-shirt dress with Berlin artwork #PreFall19 #iamHUGO
Your answer to low-key statement style: our oversized T-shirt dress with Berlin artwork #PreFall19 #iamHUGO
Your short update: make our long-length logo-print shorts from HUGO Menswear the first thing you pack this summer #iamHUGO
Your short update: make our long-length logo-print shorts from HUGO Menswear the first thing you pack this summer #iamHUGO