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HUGO Embrace #TheBerlinWay. Discover the HUGO #Spring19 campaign:

Bringing the sunshine 🌞 @juchicmi works the acid yellow windbreaker dress from HUGO #Spring19 #repost #iamHUGO
Bringing the sunshine 🌞 @juchicmi works the acid yellow windbreaker dress from HUGO #Spring19 #repost #iamHUGO
More is more. Transition into summer with bold essentials from the Logo Collection #HUGOicons
More is more. Transition into summer with bold essentials from the Logo Collection #HUGOicons
Up our street: @nicolejeong_ is weekend-ready, styled in her personalized logo T-shirt #repost #iamHUGO
Up our street: @nicolejeong_ is weekend-ready, styled in her personalized logo T-shirt #repost #iamHUGO
Growing up, @binxwalton was nicknamed after the unforgettable Star Wars character, but quickly became a star in her own right. Cast as much for her unique personality as for her supermodel looks, Binx steps in front of the camera for our latest campaign #TheBerlinWay #iamHUGO
Growing up, @binxwalton was nicknamed after the unforgettable Star Wars character, but quickly became a star in her own right. Cast as much for her unique personality as for her supermodel looks, Binx steps in front of the camera for our latest campaign #TheBerlinWay #iamHUGO
Beyond what you might expect from Berlin style. The #Spring19 womenswear collection, as worn by campaign star @binxwalton #TheBerlinWay #iamHUGO
Beyond what you might expect from Berlin style. The #Spring19 womenswear collection, as worn by campaign star @binxwalton #TheBerlinWay #iamHUGO
Defined by tonal HUGO logos in reverse, new soft-touch nylon bags from #Spring19 menswear #HUGOicons
Defined by tonal HUGO logos in reverse, new soft-touch nylon bags from #Spring19 menswear #HUGOicons
Patterns to rave about 🙂. Club-themed graphics lend an alternative approach to tailoring this season #iamHUGO
Patterns to rave about 🙂. Club-themed graphics lend an alternative approach to tailoring this season #iamHUGO
Sandal season is on the way. The new ‘90s-inspired strappy heels from HUGO #Spring19, made from leather and rubberized fabric #iamHUGO
Sandal season is on the way. The new ‘90s-inspired strappy heels from HUGO #Spring19, made from leather and rubberized fabric #iamHUGO
From the Fashion Show Capsule, stretch cotton overalls detailed with cargo pockets and adjustable straps #TheBerlinWay #iamHUGO
From the Fashion Show Capsule, stretch cotton overalls detailed with cargo pockets and adjustable straps #TheBerlinWay #iamHUGO
Force of nature 🌱 Shanghai-based @ethan_007 wears his new personalized logo sweater #repost #iamHUGO
Force of nature 🌱 Shanghai-based @ethan_007 wears his new personalized logo sweater #repost #iamHUGO
Athleisure-inspired picks that you can wear anytime, anywhere – except to the gym of course. Go to the link in our bio to read more #iamHUGO
Athleisure-inspired picks that you can wear anytime, anywhere – except to the gym of course. Go to the link in our bio to read more #iamHUGO
Presenting the latest menswear logo styles, which combine maximalism and minimalism with ease #HUGOicons
Presenting the latest menswear logo styles, which combine maximalism and minimalism with ease #HUGOicons