Huckleberry Roasters
huckleberryroasters
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Yesterday HUCK went from a company of nearly 40 to a company of 6. Let that sink in for a moment! That things went, in 3 days, from thriving & growing to fighting for our very existence after losing 80% of our revenue is shocking.⁣
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We're gutted. We're sad. We're angry. If we had any emotional energy left, we'd keep weeping for failing our people. Right now, though, we are just angry.⁣
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When (real talk: “if”) we come back from this, we’ll continue to offer our people health benefits, PTO, vacation days & sick leave. We'll continue to donate to your fundraisers, to serve as your remote office, and all the stuff we love to do! However, it cannot be a burden we alone carry on the same tiny margins.⁣
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Everything is going to have to change on the other end of this thing. Y’all will have to get used to the new reality. We're going to charge what we should be charging for our products because this moment calls for a reset. ⁣
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This moment HAS to change how we interact with people across the entire supply chain. We need to build higher margins for all of our people & our partners – fiscal resilience should not just be a privilege – it should be an ethical imperative that all of us strive to help build…for each other!⁣
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Frankly, we should have done this years ago. Most of us coffee people have talked about it quietly amongst ourselves — about how unsustainable our current pricing model was, but every time we thought about charging $5 for a small drip coffee, or $10 for a latte, or $30 for a bag of coffee, we got scared and/or there were accusations of snobbery, square reviews, veiled threats to go elsewhere.⁣
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Look at us now. A company that, in spite of all that, was stubbornly headed with great momentum towards its 10th anniversary, may not even make it there.⁣ ⁣
We're resilient and scrappy enough that we'll find a way to exist to the other side, and rebuild if some version of normal returns. ⁣ (continued in comments)
Yesterday HUCK went from a company of nearly 40 to a company of 6. Let that sink in for a moment! That things went, in 3 days, from thriving & growing to fighting for our very existence after losing 80% of our revenue is shocking.⁣ ⁣ We're gutted. We're sad. We're angry. If we had any emotional energy left, we'd keep weeping for failing our people. Right now, though, we are just angry.⁣ ⁣ When (real talk: “if”) we come back from this, we’ll continue to offer our people health benefits, PTO, vacation days & sick leave. We'll continue to donate to your fundraisers, to serve as your remote office, and all the stuff we love to do! However, it cannot be a burden we alone carry on the same tiny margins.⁣ ⁣ Everything is going to have to change on the other end of this thing. Y’all will have to get used to the new reality. We're going to charge what we should be charging for our products because this moment calls for a reset. ⁣ ⁣ This moment HAS to change how we interact with people across the entire supply chain. We need to build higher margins for all of our people & our partners – fiscal resilience should not just be a privilege – it should be an ethical imperative that all of us strive to help build…for each other!⁣ ⁣ Frankly, we should have done this years ago. Most of us coffee people have talked about it quietly amongst ourselves — about how unsustainable our current pricing model was, but every time we thought about charging $5 for a small drip coffee, or $10 for a latte, or $30 for a bag of coffee, we got scared and/or there were accusations of snobbery, square reviews, veiled threats to go elsewhere.⁣ ⁣ Look at us now. A company that, in spite of all that, was stubbornly headed with great momentum towards its 10th anniversary, may not even make it there.⁣ ⁣ We're resilient and scrappy enough that we'll find a way to exist to the other side, and rebuild if some version of normal returns. ⁣ (continued in comments)
Tired, stressed, and exhausted? 👋 We hear you. It’s quite a time to be alive. 
It’s never been more plain to see just how interconnected we are on this planet of ours. Although many of us may be feeling overwhelmed and confused, it’s helpful (and simply delightful) to remind ourselves of the beauty and power in being connected to people near & far. 
Here’s a lovely little reminder that we’re all in this together & there’s nothing like coffee to build that bond. 
Enjoy this short clip of a few of our own baristas enjoying our friends @fat_cat_coffee_house in Guatemala. ❤️💙💛
Tired, stressed, and exhausted? 👋 We hear you. It’s quite a time to be alive. It’s never been more plain to see just how interconnected we are on this planet of ours. Although many of us may be feeling overwhelmed and confused, it’s helpful (and simply delightful) to remind ourselves of the beauty and power in being connected to people near & far. Here’s a lovely little reminder that we’re all in this together & there’s nothing like coffee to build that bond. Enjoy this short clip of a few of our own baristas enjoying our friends @fat_cat_coffee_house in Guatemala. ❤️💙💛
Both HUCK cafes will close, effective immediately, thru at least Sunday 3/22 (perhaps longer).⁣
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If, in hindsight some weeks from now, closing proves to be an overreaction, we can live with that. If we under-react now & cause more harm, there is no undoing that. ⁣
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Your generosity in the last few days hasn’t gone unnoticed — we will miss you coming thru the cafes! The path forward isn’t exactly clear, but we ask you to stay kind, patient, gentle & informed — everyone is just trying to do their best. Let’s take care of each other in a crisis that is out of our control.⁣
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For now, our roasting operations stay open! We would love to fulfill online web store orders all dang day & stay busy over there. ⁣
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Honestly, all this shit is a lot, & it’s scary. If y’all lean into us, we’ll lean into you (not literally cuz germs), & we’ll get thru this together!⁣
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xoxo,⁣
HUCK

p.s. shout out to the @crema_dnvr for being brave & leading the way, per usual.
Both HUCK cafes will close, effective immediately, thru at least Sunday 3/22 (perhaps longer).⁣ ⁣ If, in hindsight some weeks from now, closing proves to be an overreaction, we can live with that. If we under-react now & cause more harm, there is no undoing that. ⁣ ⁣ Your generosity in the last few days hasn’t gone unnoticed — we will miss you coming thru the cafes! The path forward isn’t exactly clear, but we ask you to stay kind, patient, gentle & informed — everyone is just trying to do their best. Let’s take care of each other in a crisis that is out of our control.⁣ ⁣ For now, our roasting operations stay open! We would love to fulfill online web store orders all dang day & stay busy over there. ⁣ ⁣ Honestly, all this shit is a lot, & it’s scary. If y’all lean into us, we’ll lean into you (not literally cuz germs), & we’ll get thru this together!⁣ ⁣ xoxo,⁣ HUCK p.s. shout out to the @crema_dnvr for being brave & leading the way, per usual.
Good mornin’, friends! The magical coffee bean water is hot & ready to flow. If you’re feeling healthy, go for a walk, breathe in some fresh air & come say hello — we look forward to being a small highlight of your day. If you’re able, tip your barista a little extra, fam. ❤️
Good mornin’, friends! The magical coffee bean water is hot & ready to flow. If you’re feeling healthy, go for a walk, breathe in some fresh air & come say hello — we look forward to being a small highlight of your day. If you’re able, tip your barista a little extra, fam. ❤️
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It’s a strange and scary out there. We feel that, too!⁣⁣
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We can’t, however, work from home, so we’ll keep showing up for our community & city. We’re determined to keep our space safe & clean for all of you and ourselves. We’ll avoid speculation, we’ll avoid adding to fear mentality, but also remain open to additional measures that may thwart the virus from spreading. ⁣⁣
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In the meantime, support us & other small businesses in the following ways:⁣⁣
⁣⁣
1. Buy stuff. Huckleberry tries hard to take care of our people with health care, PTO and paid sick leave — it’s an expensive measure that we take seriously because we value people — but, it only works with your help & support.⁣⁣
2. Shop from your couch. Snag yourself some beans for brewing at home, mail coffee to a friend, & keep our production team busy. Germ free & hugely impactful for us.⁣⁣
3. Order takeout from your favorite cafes & restaurants, or buy gift cards for future use. Similar to us, they run on tight margins and have staffs that need to work. Consider showing up for them; they will be there for you. ⁣⁣
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We’re all in this together. Stay calm, show kindness, & stay healthy. ⁣⁣
⁣⁣
Xoxo,⁣⁣
Huck
⁣ It’s a strange and scary out there. We feel that, too!⁣⁣ ⁣⁣ We can’t, however, work from home, so we’ll keep showing up for our community & city. We’re determined to keep our space safe & clean for all of you and ourselves. We’ll avoid speculation, we’ll avoid adding to fear mentality, but also remain open to additional measures that may thwart the virus from spreading. ⁣⁣ ⁣⁣ In the meantime, support us & other small businesses in the following ways:⁣⁣ ⁣⁣ 1. Buy stuff. Huckleberry tries hard to take care of our people with health care, PTO and paid sick leave — it’s an expensive measure that we take seriously because we value people — but, it only works with your help & support.⁣⁣ 2. Shop from your couch. Snag yourself some beans for brewing at home, mail coffee to a friend, & keep our production team busy. Germ free & hugely impactful for us.⁣⁣ 3. Order takeout from your favorite cafes & restaurants, or buy gift cards for future use. Similar to us, they run on tight margins and have staffs that need to work. Consider showing up for them; they will be there for you. ⁣⁣ ⁣ We’re all in this together. Stay calm, show kindness, & stay healthy. ⁣⁣ ⁣⁣ Xoxo,⁣⁣ Huck
You want it // [We] got it.
You want it // [We] got it.
A PSA start the week. Let's take a communal rain check on our normal high fives?
A PSA start the week. Let's take a communal rain check on our normal high fives?
In the Kinyarwanda language, Ejo Heza means a brighter future, and this coffee comes to us from female members of the KOPAKAMA cooperative who are dedicated to that aim. ⁣⁣⁣
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KOPAKAMA is a 774 farmer cooperative, and in 2011, the female farmers organized themselves into a new group: Ejo Heza. Ejo Heza focuses on helping its members produce better coffee and attain higher pricing, and re-invests its premiums into women’s health and education initiatives, agronomy support, and microcredit loans for its members.⁣⁣⁣ ⁣⁣
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Shoutout to all the female identifying folx out there hustling on their own thing, working, raising a family, traveling, studying, or a mix of all of the above and then some. Women are still far from equal in just about any place in the world, across most/all metrics. We’ll keep protesting & fighting alongside until parity is reached.⁣ ⁣⁣⁣⁣⁣
#internationalwomensday
In the Kinyarwanda language, Ejo Heza means a brighter future, and this coffee comes to us from female members of the KOPAKAMA cooperative who are dedicated to that aim. ⁣⁣⁣ ⁣⁣⁣ KOPAKAMA is a 774 farmer cooperative, and in 2011, the female farmers organized themselves into a new group: Ejo Heza. Ejo Heza focuses on helping its members produce better coffee and attain higher pricing, and re-invests its premiums into women’s health and education initiatives, agronomy support, and microcredit loans for its members.⁣⁣⁣ ⁣⁣ ⁣⁣ Shoutout to all the female identifying folx out there hustling on their own thing, working, raising a family, traveling, studying, or a mix of all of the above and then some. Women are still far from equal in just about any place in the world, across most/all metrics. We’ll keep protesting & fighting alongside until parity is reached.⁣ ⁣⁣⁣⁣⁣ #internationalwomensday
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Our head banging homies at TRVE Brewing put the 2020 edition of Burning Off Impurities into some tall boy cans! 🤘⁣
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You can go buy some tomorrow at the @trvebrewing taproom — don’t sleep because there’s limited quantities of this sour amber ale featuring our natural processed Ethiopia Tilahun! ⁣
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One beer reviewer was overheard saying, “That is fruity as hell. Hell yea!”.
Our head banging homies at TRVE Brewing put the 2020 edition of Burning Off Impurities into some tall boy cans! 🤘⁣ ⁣ You can go buy some tomorrow at the @trvebrewing taproom — don’t sleep because there’s limited quantities of this sour amber ale featuring our natural processed Ethiopia Tilahun! ⁣ ⁣ One beer reviewer was overheard saying, “That is fruity as hell. Hell yea!”.
Never not cold brewing! Add some @dramapothecary CBD drops & feel those posi vibes all day.
Never not cold brewing! Add some @dramapothecary CBD drops & feel those posi vibes all day.
Think about the world you want to live in. Think about the America you want to live in. Vote for the person you think will get us there. Put the political pundit cap down, listen to your heart & Go VoTe!⁣
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HUCK has been fairly quiet this election, but that's gonna start to change.⁣
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There’s too much at stake to sit this out. 🇺🇸
Think about the world you want to live in. Think about the America you want to live in. Vote for the person you think will get us there. Put the political pundit cap down, listen to your heart & Go VoTe!⁣ ⁣ HUCK has been fairly quiet this election, but that's gonna start to change.⁣ ⁣ There’s too much at stake to sit this out. 🇺🇸
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