Often imitated, never duplicated 🍉 When we created our Watermelon Glow Sleeping Mask three years ago, we went through 1,620 formulas, 49 packaging updates, and 8 trips to Korea in order to make sure that we were creating a product that was innovative, gentle, and effective. Not only does this mask intensely hydrate skin with real watermelon (you can see our special fermentation process in action in slide 2) and hyaluronic acid, but it also smooths skin with AHA and pumpkin extract to give you glowing, soft skin overnight. Available @sephora and @sephoracanada First video shot by @dermatologram (don’t worry, all dumped product was scooped back into the jar and is being saved for future texture shots!), the rest of the footage is shot from our BTS video, which you can view on IGTV #glowrecipe #crueltyfree #watermelonglow

If you’ve been waiting to try our Avocado Melt Retinol Mask, now’s the time, because we just dropped a new midi size! 🤏🥑 The same antioxidant-rich avocado, exfoliating PHA, and gentle yet effective encapsulated retinol are packed into this 25ml jar, and for only $25 it's perfect for those who want to give this mask a try.⁠ And while you’re masking and relaxing, throw on one of our new scrunchies! The Glow Gang Scrunchie Set comes with 4 fruit-inspired satin scrunchies that are great to pull your hair back while you’re doing your routine, and they look just as cute stacked on your wrists.⁠ Both available exclusively on GlowRecipe.com #glowrecipe #crueltyfree

"This pop of joy featured here is the iconic Pink Juice from @glowrecipe and this is easily one of my most used hydration layers in my daily routine! This is actually my second bottle, because I polished off the first one and was immediately left wanting more. It’s light, layerable, non sticky, and smells phenomenal. " —@rosacea_bae on how she uses Pink Juice. How do you like to use it—as a hydrating serum, or as a lightweight, oil-free moisturizer?⁠ Available @sephora, @sephoracanada, @cultbeauty, @meccamaxima, and @douglas_cosmetics⁠ #glowrecipe #crueltyfree

Psst! Through Tuesday, all glowrecipe.com US orders get free ground shipping with code MDWSHIP when you're logged into your Glow Miles account. Plus, all orders over $50 will receive a free 6-piece fruity sample sachet pack.⁠ #glowrecipe #crueltyfree

As @glasss.skin says, "avocados aren’t just something millennials put on toast." Avocado extract and oil are incredible ingredients for skin, especially to nourish, hydrate, and moisturize the delicate eye area. What products are you snuggling up with this long weekend?⁠ Available @sephora, @sephoracanada, @cultbeauty, @meccamaxima, and @douglas_cosmetics. ⁠ Thank you for this incredible photo, @glasss.skin!⁠ #glowrecipe #crueltyfree #avoretinol

Your all in one lip product 👄 The Watermelon Glow Lip Pop exfoliates, hydrates, and leaves a pop of pink color in 1 swipe (it's also buildable if you want more intense color and hydration). Here's just some of the goodness that it's packed with:⁠ 🌸 Coconut flower sugar to provide gentle physical exfoliation (bye, dry flakes!)⁠ 🌺 Edible flower-derived AHA to smooth lips over time to prevent flaking⁠ 🍉 Watermelon extract and oil to provide long-lasting hydration for juicy, plump lips⁠ 💄 PS—the color adjusts to your pH, creating a personalized tint that's all your own⁠ Available @sephora and @sephoracanada. If you shop on glowrecipe.com this weekend, get free ground shipping on all US orders with code MDWSHIP, and all orders over $50 gets a free fruity sample pack of 6 sachets.⁠ Our model @harovasquezm is retouch-free⁠ #glowrecipe #crueltyfree #🍉lippop

Whenever our skin needs a little TLC, we love to take some extra time and give ourselves at at-home facial. Our team member Jelena shares how she uses our new At-Home Spa Kit to soothe and balance her breakout-prone skin. The At-Home Spa Kit includes 7 Glow Recipe favorites, @aquishair Rapid Dry Hair Turban, @anisabeauty Spot Treatment Brush, @sweetchefskincare Sugarcane + Vitamin E Lip Sleeping Mask, Reusable Cotton Pads, and a Rose Quartz Gua Sha Tool. Shop the At-Home Spa Kit: https://bit.ly/2Tlfm4S

What's your glow recipe? We believe in treating your skin based on its daily needs, because no day is the same. Our new, limited-edition Original Glow Kit (only available through 5/25!) comes with two daily essentials to build your routine around, and a Skin Care Diary to track your skin journey. Here's how to use it:⁠ 💜 Activate the microsuds in the Blueberry Bounce Gentle Cleanser by lathering a pump or two in wet hands, then massage into skin for a full minute to refresh skin without leaving it stripped. Follow with your toner, serum, and moisturizer of choice.⁠ 🍉 As the last step of your nightly routine, pat a small amount of the Watermelon Glow Sleeping Mask into skin. It will smooth and hydrate skin as you snooze, so you just have to wash it off in the morning to reveal glowing skin⁠ ✏️ Record how your skin is feeling, the products you used and other contributing factors (like how long you slept and how much water you drank) to find out what routine works best for your skin based on how it's feeling⁠ Get it now at the link in our bio for $83 ($104 value) through 5/25.⁠ #glowrecipe #crueltyfree ⁠

This Watermelon Glow Sleeping Mask #texturetuesday video from @lishyglows 😍 "Personally, I tend to reach for this mask when my skin has had enough straight acids and is looking for some hydration and lighter exfoliating action." And that, Glow Gang, is how you listen to your skin and take it day by day 💕⁠⠀ Available @sephora, @sephoracanada, @cultbeauty, @meccamaxima, and @douglas_cosmetics.⁠⠀ #glowrecipe #crueltyfree #watermelonglow

Your Aqua Peel Facial in a bottle ✨ This K-beauty favorite procedure gently peels skin and intensely hydrates, leaving you with clear, glowing skin. Our new Watermelon Glow PHA+BHA Pore-Tight Toner actually helps reduce the appearance of pores thanks to BHA, smooth skin with PHA, and intensely hydrate with cactus water, hyaluronic acid, and watermelon extract to leave you with glass skin. ⁠ Available @sephora and @sephoracanada⁠ #glowrecipe #crueltyfree #watermelonporetight

We can't believe it's been 3 years since we launched Glow Recipe Skincare! From the beginning, we’ve made it our mission to empower you to listen to your skin and tailor your routine to its concerns, because no one day is the same. We’ve been so lucky to find a diverse community that celebrates beauty through self-care & expression and shares our most guiding values: clean, vegan, and cruelty-free formulations, antioxidant-rich fruit + gentle active hybrids, and sustainable packaging. We can't thank you enough for your love and support—we're so lucky to have you, Glow Gang! To celebrate this milestone, we created two limited-edition kits. Swipe to discover them, and head to the link in our bio to take a trip down memory lane with us.⁠⠀ #glowrecipe #crueltyfree

Nourishing and refreshing power duo 🥑 Here’s how you use our Avocado Melt Retinol to help skin glow: 🥑 As the last step of your nightly routine, pat a small amount of the Avocado Melt Retinol Sleeping Mask into skin. Matcha and chamomile helps soothe irritation, PHA helps smooth skin, and encapsulated retinol helps revitalize skin. Wash off with your favorite cleanser in the morning. 🥑👀 Using your ring finger, gently tap the ophthalmologist-tested Avocado Melt Retinol Eye Mask onto the orbital bone morning and night to help de-puff and hydrate the delicate eye area. Follow with SPF during the day. Available @sephora, @sephoracanada, and @cultbeauty #glowrecipe #crueltyfree #avoretinol