The Ordinary, NIOD, & more.
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    We are good beauty brands like The Ordinary and NIOD.

    Hi :-)⁣
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We’ve noticed that some of you may be new to The Ordinary (and us!), and have some questions around your regimens, our products, and their functions (they can be a little confusing, we know).⁣
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A few bits to note:⁣
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✨ We suggest using no more than 3 serum formulations in a single regimen for optimal skin penetration.⁣
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💧 Generally, we recommend applying water-based solutions first, followed by anhydrous or oil formulations, and finally cream/suspension formulas. ⁣
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💫 If you have more than one water-based serum you’d like to use, you can apply based on the priority of your concern (the product that targets the most important concern should go first). ⁣
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💦 About 2-3 drops of each serum and 1 pea-sized amount of creams should be enough for the full face and neck.⁣
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While we work to help clarify these questions across our website, we’re happy to answer any and all curiosities you may have here. ⁣
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Ask away. ❤
    Hi :-)⁣ ⁣ We’ve noticed that some of you may be new to The Ordinary (and us!), and have some questions around your regimens, our products, and their functions (they can be a little confusing, we know).⁣ ⁣ A few bits to note:⁣ ⁣ ✨ We suggest using no more than 3 serum formulations in a single regimen for optimal skin penetration.⁣ ⁣ 💧 Generally, we recommend applying water-based solutions first, followed by anhydrous or oil formulations, and finally cream/suspension formulas. ⁣ ⁣ 💫 If you have more than one water-based serum you’d like to use, you can apply based on the priority of your concern (the product that targets the most important concern should go first). ⁣ ⁣ 💦 About 2-3 drops of each serum and 1 pea-sized amount of creams should be enough for the full face and neck.⁣ ⁣ While we work to help clarify these questions across our website, we’re happy to answer any and all curiosities you may have here. ⁣ ⁣ Ask away. ❤
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Your birthday wasn't your favourite day, but it was ours. Thank you for teaching us so much. Here's a few of the things we learned while being lucky enough to work alongside you. ⁣⁣
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    ⁣ ⁣ Your birthday wasn't your favourite day, but it was ours. Thank you for teaching us so much. Here's a few of the things we learned while being lucky enough to work alongside you. ⁣⁣ ⁣⁣
    Nothing changes if nothing changes.⁣⁣
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Thank you to those of you who allowed us to share your voices through our platform in the fight against racism and inequality. This movement is not a moment, and 2020 must be the year of meaningful change. ⁣⁣
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We have been lucky to set up cozy DECIEM stores around the world, and we want to take action by supporting the Black community in the areas where we have a presence. Through our new DECIEM COMMUNITY FUND, we will donate $120,000 across 12 Black Community focussed programmes over the next year. ⁣⁣
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Each month, a DECIEM store team will identify a grassroots organization that positively impacts the Black Community in their local neighbourhood. Our loving team will build out a bespoke partnership for their chosen organization inclusive of $10,000 of funds, volunteer time, products, event space, access to our platforms, and more. We’ll share details of the first nonprofit we have chosen to work with very soon.⁣⁣
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We also have some work to do internally to ensure that DECIEM is an actively progressive and thoroughly inclusive environment. You can read from our CEO, Nicola about the changes we are committing to at www.deciem.com/nothingchangesifnothingchanges (link in bio)
    Nothing changes if nothing changes.⁣⁣ ⁣⁣ Thank you to those of you who allowed us to share your voices through our platform in the fight against racism and inequality. This movement is not a moment, and 2020 must be the year of meaningful change. ⁣⁣ ⁣⁣ We have been lucky to set up cozy DECIEM stores around the world, and we want to take action by supporting the Black community in the areas where we have a presence. Through our new DECIEM COMMUNITY FUND, we will donate $120,000 across 12 Black Community focussed programmes over the next year. ⁣⁣ ⁣⁣ Each month, a DECIEM store team will identify a grassroots organization that positively impacts the Black Community in their local neighbourhood. Our loving team will build out a bespoke partnership for their chosen organization inclusive of $10,000 of funds, volunteer time, products, event space, access to our platforms, and more. We’ll share details of the first nonprofit we have chosen to work with very soon.⁣⁣ ⁣⁣ We also have some work to do internally to ensure that DECIEM is an actively progressive and thoroughly inclusive environment. You can read from our CEO, Nicola about the changes we are committing to at www.deciem.com/nothingchangesifnothingchanges (link in bio)
    BLACK LIVES MATTER. ⁣
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Our team have been actively sharing their voices in the fight against racism and inequality, and from tomorrow, our Instagram Stories will become a dedicated space to continue this conversation. ⁣
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We want to amplify as many voices as possible and ask you to join us. Please email videos (1 min max) or words to voices@deciem.com (kindly note that anything sent to this email will be made public).⁣
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DECIEM is donating $100,000 across Black Lives Matter and The NAACP Legal Defence & Educational Fund.
    BLACK LIVES MATTER. ⁣ ⁣ Our team have been actively sharing their voices in the fight against racism and inequality, and from tomorrow, our Instagram Stories will become a dedicated space to continue this conversation. ⁣ ⁣ We want to amplify as many voices as possible and ask you to join us. Please email videos (1 min max) or words to voices@deciem.com (kindly note that anything sent to this email will be made public).⁣ ⁣ DECIEM is donating $100,000 across Black Lives Matter and The NAACP Legal Defence & Educational Fund.
    We used to have a teeny tiny fridge (and now we need this x 4). Our lab has been keeping very busy (from a safe distance). 🧪 (P.S., no zooming).
    We used to have a teeny tiny fridge (and now we need this x 4). Our lab has been keeping very busy (from a safe distance). 🧪 (P.S., no zooming).
    This time last week, we somehow reached the milestone of 1M followers. Although the 1M on our account now looks smaller than the 999k, it's a really big moment for us. ⁣
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Brandon used to say that before we could get a million people to like us, we first needed to get 1000 people to love us. Back then, we were a small group of good people doing good things. We're now a bigger good group, and the integrity he founded DECIEM on continues to power everything we do. ⁣
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A big, emotional thank you to everyone who has supported us through every success and every failure. If you were one of our first 1000 customers ever, your next order is on us (up to the value of $100 CAD). Please watch out for an email with your unique code. Thank you for believing in us when we were a baby brand with a few good products and a mission to change the world of beauty. 🌎❤️
    This time last week, we somehow reached the milestone of 1M followers. Although the 1M on our account now looks smaller than the 999k, it's a really big moment for us. ⁣ ⁣ Brandon used to say that before we could get a million people to like us, we first needed to get 1000 people to love us. Back then, we were a small group of good people doing good things. We're now a bigger good group, and the integrity he founded DECIEM on continues to power everything we do. ⁣ ⁣ A big, emotional thank you to everyone who has supported us through every success and every failure. If you were one of our first 1000 customers ever, your next order is on us (up to the value of $100 CAD). Please watch out for an email with your unique code. Thank you for believing in us when we were a baby brand with a few good products and a mission to change the world of beauty. 🌎❤️
    We’ve missed seeing you at our stores around the world and have finally found a new way to connect.✨⁣⁣
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From today, we are excited to offer a virtual consultation experience with our happy and helpful team from the coziness of your own home (and theirs). 🏠 ⁣⁣
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Our team is prepared to answer any questions you may have about DECIEM products, your regimen, and how best to care for your skin. They are also very happy to chat nonsense or to simply say hello. :-)⁣⁣
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To reach the team (via video, call, or text), please visit DECIEM.com/athome. You will be connected with a retail ambassador nearest to you.⁣ ⁣⁣
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Your faces make our days brighter and we can’t wait to see you. ❤️⁣
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Update: We've received over 1000 chats in our first few hours of launch. Thank you so much for showing us huge amounts of love. Our team is working as quickly as possible, but the chat bubble may disappear if there are no available agents at that moment (we never knew it was possible for bubbles to burst in a good way). Please try again later or send us a message via DECIEM.com/contact - we'll be in touch soon. ☺️
    We’ve missed seeing you at our stores around the world and have finally found a new way to connect.✨⁣⁣ ⁣⁣⁣ From today, we are excited to offer a virtual consultation experience with our happy and helpful team from the coziness of your own home (and theirs). 🏠 ⁣⁣ ⁣⁣⁣ Our team is prepared to answer any questions you may have about DECIEM products, your regimen, and how best to care for your skin. They are also very happy to chat nonsense or to simply say hello. :-)⁣⁣ ⁣⁣⁣ To reach the team (via video, call, or text), please visit DECIEM.com/athome. You will be connected with a retail ambassador nearest to you.⁣ ⁣⁣ ⁣⁣⁣ Your faces make our days brighter and we can’t wait to see you. ❤️⁣ ⁣ Update: We've received over 1000 chats in our first few hours of launch. Thank you so much for showing us huge amounts of love. Our team is working as quickly as possible, but the chat bubble may disappear if there are no available agents at that moment (we never knew it was possible for bubbles to burst in a good way). Please try again later or send us a message via DECIEM.com/contact - we'll be in touch soon. ☺️
    (Like everything) it took us too long. Health Canada recently announced an expedited registration process for Hand Sanitizers in response to the COVID-19 pandemic. This change has enabled us to produce The Ordinary Hand Sanitizer, which will now be provided to some of the frontline teams and key workers that are selflessly holding our world together. 🌈 ⁣⁣
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We hesitated to share this news. It doesn’t feel right to mention our small actions at a time when so many people are suffering. But you built DECIEM together with us, and you are the only reason that this initiative was possible.⁣⁣
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We are not the first brand to do this, and while there is still a lot to do, the beauty industry has shown love in a way it never has before. Thank you @LVMH, @esteelaudercompanies, @bootsuk, @tataharperskincare, @thebeautyunited, @loreal, @tan_luxe, @shiseido_corp, @thisworks, @cotyinc, @kyliecosmetics, and many more for doing the right thing. ⁣We look up to your actions of kindness. ❤️
    (Like everything) it took us too long. Health Canada recently announced an expedited registration process for Hand Sanitizers in response to the COVID-19 pandemic. This change has enabled us to produce The Ordinary Hand Sanitizer, which will now be provided to some of the frontline teams and key workers that are selflessly holding our world together. 🌈 ⁣⁣ ⁣ We hesitated to share this news. It doesn’t feel right to mention our small actions at a time when so many people are suffering. But you built DECIEM together with us, and you are the only reason that this initiative was possible.⁣⁣ ⁣⁣ We are not the first brand to do this, and while there is still a lot to do, the beauty industry has shown love in a way it never has before. Thank you @LVMH, @esteelaudercompanies, @bootsuk, @tataharperskincare, @thebeautyunited, @loreal, @tan_luxe, @shiseido_corp, @thisworks, @cotyinc, @kyliecosmetics, and many more for doing the right thing. ⁣We look up to your actions of kindness. ❤️
    Our loving team will be paid for their time as normal, and we are working to find new ways to have them connect with all of you soon. In the meantime, you can find some of us here or at www.deciem.com/contact...even if you simply need to chat. Let’s take care of one another ❤
    Our loving team will be paid for their time as normal, and we are working to find new ways to have them connect with all of you soon. In the meantime, you can find some of us here or at www.deciem.com/contact...even if you simply need to chat. Let’s take care of one another ❤
    The skin comes face-to-face with environmental stressors and pollutants every day. These external factors contribute towards the loss of collagen and elastin within the skin, ultimately leading to the onset of visible signs of aging in the skin. ⁣⁣
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NIOD’s Ethylated L-Ascorbic Acid contains a 30% concentration of highly-stable Ethylated L-Ascorbic Acid (Vitamin C) in an antioxidant network of Superoxide Dismutase and Zinc to help support in the fight against environmental stressors while supporting overall barrier function. This formulation also aids in balancing visible discolouration, reviving skin radiance and supporting collagen production. Incorporating a form of Ethylated L-Ascorbic Acid, this formulation is extremely stable in all conditions even in the presence of water. ⁣⁣
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NIOD’S ELAN is also solubilized in a specialized water-free ether through NIOD’s own pending patent, maximizing the amount of Vitamin C that can be utilized. This antioxidant powerhouse comes packaged in a lightweight anhydrous formulation that can be used in your night time routine.  While it's oil-free, it may feel slightly oily for about 1 minute after application. Not to worry, this feeling will disappear quickly as ELAN is oil-free. (CA$45/US$42/AU$70/£35/€40)
    The skin comes face-to-face with environmental stressors and pollutants every day. These external factors contribute towards the loss of collagen and elastin within the skin, ultimately leading to the onset of visible signs of aging in the skin. ⁣⁣ ⁣⁣ NIOD’s Ethylated L-Ascorbic Acid contains a 30% concentration of highly-stable Ethylated L-Ascorbic Acid (Vitamin C) in an antioxidant network of Superoxide Dismutase and Zinc to help support in the fight against environmental stressors while supporting overall barrier function. This formulation also aids in balancing visible discolouration, reviving skin radiance and supporting collagen production. Incorporating a form of Ethylated L-Ascorbic Acid, this formulation is extremely stable in all conditions even in the presence of water. ⁣⁣ ⁣⁣ NIOD’S ELAN is also solubilized in a specialized water-free ether through NIOD’s own pending patent, maximizing the amount of Vitamin C that can be utilized. This antioxidant powerhouse comes packaged in a lightweight anhydrous formulation that can be used in your night time routine.  While it's oil-free, it may feel slightly oily for about 1 minute after application. Not to worry, this feeling will disappear quickly as ELAN is oil-free. (CA$45/US$42/AU$70/£35/€40)
    When the topic of Hyaluronic Acid comes up in skincare, almost immediately hydration follows suit as if the two were joined at the hip. 💦🤔 ⁣⁣
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Low-Molecular HA (or LMHA for short) is a hydration serum containing 5 forms of hyaluronic compounds with varying molecular weights. The varied molecular weights within this formula allow for LMHA to target multiple depths of the skin, providing lasting surface and below-surface hydration. The low-molecular HA offers better topical absorption than regular HA, while a plant-derived hyaluronic acid ferment improves the look of skin elasticity. 🌱⁣⁣
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The multi-faceted approach of this formula offers short and longer-term below-surface and surface rehydration for a hydrated and comfortable skin appearance and feel. ⁣⁣
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For best results, we recommend following with an oil or cream to seal in the hydrating goodness and further minimize the dreaded transepidermal water loss (@google it). 💗 (CA$18.00/US$14.00/AU$24.00/£15.00/€16.00)
    When the topic of Hyaluronic Acid comes up in skincare, almost immediately hydration follows suit as if the two were joined at the hip. 💦🤔 ⁣⁣ ⁣⁣ Low-Molecular HA (or LMHA for short) is a hydration serum containing 5 forms of hyaluronic compounds with varying molecular weights. The varied molecular weights within this formula allow for LMHA to target multiple depths of the skin, providing lasting surface and below-surface hydration. The low-molecular HA offers better topical absorption than regular HA, while a plant-derived hyaluronic acid ferment improves the look of skin elasticity. 🌱⁣⁣ ⁣⁣ The multi-faceted approach of this formula offers short and longer-term below-surface and surface rehydration for a hydrated and comfortable skin appearance and feel. ⁣⁣ ⁣⁣ For best results, we recommend following with an oil or cream to seal in the hydrating goodness and further minimize the dreaded transepidermal water loss (@google it). 💗 (CA$18.00/US$14.00/AU$24.00/£15.00/€16.00)
    Colours still make us a little nervous—upon launch, we had a waitlist of over 75,000, went out of stock very quickly, and we're still doing our very best to produce as much stock as possible 🙈. (Many) Colours are now (finally) back in stock and we feel (more) comfortable about telling you all the nice things about Colours. 🎨✨⁣ ⁣⁣⁣⁣
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The Ordinary Colours offers a range of 21 shades suspended in a proprietary spreadability system, providing an extremely natural finish on the skin with long wearability. The pigments used in the formulations allow for a rich and highly-saturated effect and a smooth finish that avoids the heavy makeup look, while resisting collection within static and dynamic lines. ⁣⁣
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Coverage Foundations are full-coverage formulations with higher pigment levels, offering a lightweight, non-oily cream texture. ⁣⁣
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Serum Foundations offer lightweight, medium-coverage with a very lightweight serum feel. The low viscosity formulas are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.⁣⁣⁣⁣
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The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. ⁣⁣
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Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. ⁣⁣
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For a complete shade guide, please visit theordinary.com/shadeguide 🌈 (Coverage Foundation 30ml: CA$6.90/US$6.90/AU$12.90/£5.90/€6.90, Serum Foundation 30ml: CA$6.70/US$6.70/AU$12.70/£5.70/€6.70)
    Colours still make us a little nervous—upon launch, we had a waitlist of over 75,000, went out of stock very quickly, and we're still doing our very best to produce as much stock as possible 🙈. (Many) Colours are now (finally) back in stock and we feel (more) comfortable about telling you all the nice things about Colours. 🎨✨⁣ ⁣⁣⁣⁣ ⁣⁣⁣ The Ordinary Colours offers a range of 21 shades suspended in a proprietary spreadability system, providing an extremely natural finish on the skin with long wearability. The pigments used in the formulations allow for a rich and highly-saturated effect and a smooth finish that avoids the heavy makeup look, while resisting collection within static and dynamic lines. ⁣⁣ ⁣⁣ Coverage Foundations are full-coverage formulations with higher pigment levels, offering a lightweight, non-oily cream texture. ⁣⁣ ⁣⁣ Serum Foundations offer lightweight, medium-coverage with a very lightweight serum feel. The low viscosity formulas are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.⁣⁣⁣⁣ ⁣⁣⁣⁣ The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. ⁣⁣ ⁣⁣ Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. ⁣⁣ ⁣⁣ For a complete shade guide, please visit theordinary.com/shadeguide 🌈 (Coverage Foundation 30ml: CA$6.90/US$6.90/AU$12.90/£5.90/€6.90, Serum Foundation 30ml: CA$6.70/US$6.70/AU$12.70/£5.70/€6.70)
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