“In Fontainebleau, success is not gauged by sending, but by understanding. Do you understand?” Back with @pusherholds
(circa Y2K) my friends and I were inventing something (like a bouldering culture) that didn’t really exist yet. And we needed photographs and carful words to illustrate it. My goal then, as it remains today is to tap into the essence of an idea and stay committed to it through thoughtful, timeless execution. In hindsight, with Pusher, I think we succeeded.
Now I’m at it again with @grasshopper
.industries ... trying to share a vision of what climbing and training can look like in homes, competitions, climbing gyms, institutions ... the sky’s the limit when you have an adjustable wall ... a concept I truly believe in just like I did about bouldering culture and innovative plastic twenty years ago. Plus I have a few good friends helping, many of the same I’ve relied on through the years...🙏🏼 And now, to bring it full circle, we/Grasshopper are busy installing adjustable climbing walls at the new Pusher HQ in SLC. This is about to get real good, so stay tuned...👊🏼 #pusherholds